How to Create Facebook ad Campaign
Facebook is the world’s largest online social networking website. It’s now close to a billion members which is about 14% of the world‘s population. So if you want to advertise your business on World Wide Web then facebook is the best place to do it. There are lots of ways to promote your business on facebook like fan page, profile, facebook likes and off course facebook ad campaigns. Today I’ll let you know all about facebook ad campaigns. FB ad campaign is a best way to reach out to your clients beyond your fan page or your profile by letting them see a small snippet about your business on the sidebar of their profile. This is simple, customizable and fairly inexpensive way to advertise on web.
The amount you will pay in dollars, facebook will give you terrific bang for your buck, because they are much targeted. You will get most out of the amount you paid because your ads would be specific with who will see your ads and you will be charged only then if people view or click on your ads.
But how will you actually use it. Here is the detailed information to create a FB ad campaign.
1). Decide what you want to promote.
When you start the design of your ad campaign, you need to give a short title to it and choose targeting URL; you can also choose facebook fan page or profile for promotion. If you don’t have facebook fan page then create it.
2). Write short and valuable content about your business.
You will get limited space. The purpose of ads is to get people click. So make sure you use the best phrase when you create your ad campaign.
3). Right image selection is important in ad campaign.
Facebok also give us an option to use an image in ads. When you will upload the image make sure it is small in size, easy to identify and unique in design.
4).Choose your target audience.
Facebook allow you to choose the right audience for your ad, this is why facebook ad campaign is get special. You can make your ad hyper local, which means you can set your ad to only show on profile to users who live in your zip code area or kids 10 to 14 for example.
4). Budget of your Fb ad.
Facebook allow you to either do per day budget or a lifetime budget. Be careful while setting up budget. Because you don’t want a bill of $445 while you choose $45 per day budget when you mean to set $45 for entire campaign.
When you will set the budget you will have two options for charges Cost per impression or cost per click. Impression means how many people will see your ad on their profile. You may be charged for every 1000 impression and cost per click means when user will click on your ads.
You will also have to set a max bid. FB suggest you a bid range. If your bid will be too low then facebook will reject it and you have to try again with new max bid offer.
Once you reached to your budget total, your ad will stop appearing. User can anytime increase the budget.
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How to Create Facebook ad Campaign?